Advertise where people ask which business to choose.
OpenAI opened ChatGPT to advertisers in 2026, and the channel passed a billion dollars in annualised revenue inside 200 days. Your customers are already asking it who to hire. Most of your competitors have not noticed yet.
The insight
ChatGPT ads do not run on a keyword list. You describe the conversations where your business belongs in plain language, and the system places you there. The skill that wins is knowing what your customers actually ask before they buy, which is the same knowledge that makes everything else in local search work.
You reach people mid-decision, not mid-search. Someone three messages into comparing clinics is closer to booking than someone typing two words into Google.
You get in before your competitors. The channel opened to self-serve buyers in May 2026 and almost no local businesses are using it.
You can appear twice on the same surface. The AEO and GEO work aims to get you cited in the answer. This buys placement beside it. They are independent, and running both compounds.
An honest eligibility and market check before you spend anything
Ads Manager account setup, billing and campaign structure
Context hints written from the questions your customers actually ask
Ad copy written for a conversational surface, not lifted from your Google ads
Targeting set to the finest level your market currently allows
Daily or lifetime budget pacing and CPC bid management
Your landing page checked so the click has somewhere sensible to land
Monthly reporting on clicks, cost and what came of them
Decide whether it is worth it
We check your market's targeting granularity against your average job value. If the numbers do not work yet, we tell you and we do not run it.
Build the account properly
Objective, structure, budgets and context hints written from your customers' real questions rather than a keyword dump.
Launch small and read the data
A deliberately modest budget for the first few weeks while we learn what converts on this surface.
Scale what works, cut what does not
Budget moves toward the conversations producing enquiries, away from the ones producing clicks and nothing else.
Clicks arrive quickly, but treat the first month as buying information rather than buying customers. Public benchmarks are still thin on this channel, which is exactly why we start small and why we would rather show you real numbers from your own account than quote someone else's.
Where this works today, and where it does not
The US has ZIP-level targeting, sharper than what Google Ads gives most local advertisers by default. Outside the US, including New Zealand and Australia, targeting is country-level for now.
That is workable for a high-value service where one job pays for a lot of wasted reach, and poor for a single-location business selling routine appointments. We will tell you which you are before you spend.
What are ChatGPT ads?
Sponsored messages shown below relevant ChatGPT responses and clearly labelled as ads. They appear while someone is researching or comparing, so they reach people mid-decision. OpenAI launched them in February 2026 with brands including Target, Adobe and Williams-Sonoma, and opened self-serve buying in May.
Can my business advertise on ChatGPT yet?
If you are in the US, Canada, Australia, New Zealand or one of 31 European markets, yes. Whether you should is a separate question. Only the US has ZIP-level targeting; elsewhere it is country-level, which suits high-value services far better than routine local work.
Who actually sees ChatGPT ads?
Logged-in adults on the Free and Go tiers. Plus, Pro, Business, Enterprise and Education accounts show no ads at all. Worth knowing before you budget, because it defines exactly who you can reach.
How much do ChatGPT ads cost?
It runs on cost-per-click bidding with daily or lifetime budgets, and OpenAI removed minimum spend on self-serve, so starting small is possible. What it costs you depends on your market and category. We work that out with you on the call rather than quoting a number that would be wrong for most businesses.
How is this different from Google Search Ads?
Google matches a keyword. ChatGPT matches a conversation. Instead of a keyword list you write context hints in plain language describing where your business belongs. The trade is intent quality against volume: fewer people, further along.
Will running ads hurt my chances of being recommended organically?
No. Ads are labelled and sit separately from the assistant's own answer. Organic citation depends on how the wider web describes you, which is what the AEO and GEO work addresses. The two are independent.
Should I do this instead of Google Search Ads?
No. Google Search Ads is mature with predictable volume. This is early with thin benchmarks. If you can only fund one, fund Google. ChatGPT ads make sense as an addition once the core is working.
No obligation. Pick a time that works for you.