Research

We measure it ourselves

Most of what gets written about local search repeats what other agencies have already said. We would rather count something. Each study below carries its full method, the dates it was run, every finding evidenced, and an honest note on what we could not measure.

Research · New Zealand

We audited 45 NZ dental websites. 70% had an issue.

We audited 45 New Zealand dental practice websites across Auckland, Wellington and Christchurch against five criteria drawn from the Dental Council's Advertising Practice Standard and the ASA Therapeutic and Health Advertising Code. Of the 43 sites that loaded, 30 carried at least one issue and 13 were clean on all five. The most common problem by a wide margin was the unsubstantiated superlative, found on 47% of sites. This is the first published measurement we are aware of since the ASA code began applying to all New Zealand advertising on 1 July 2026.

Sample: 45 practices
Markets: Auckland, Wellington, Christchurch
Criteria: Five, published in full

Read the study

How we run a study

We pick a question that can be answered by counting rather than arguing. We define the criteria before we look at anything, so the result is not shaped by what we find. We record the date, because advertising rules change and a measurement without a date is not a measurement. And we publish what failed to load, what we could not assess, and why.

If you want to reuse a finding, cite the study and the date. If you think we got something wrong, tell us and we will check it and publish the correction.

The same approach runs through the rest of what we publish. Our guides carry their sources, and the industry pages, including local SEO for dentists, are built on the same regulatory research.

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