We work where the rules are written by someone other than Google
We work in eight industries. They have one thing in common: what you are allowed to publish about your own business is governed by a regulator, and the standard local SEO advice to add categories, quote reviews and publish before-and-after images is, in several of our markets, an instruction to breach a rule.
We run all six services for every industry here. Each card links through to the most specific page we have for that field, and every regulatory claim on those pages carries the statute or regulator it came from.
dentists
Dental search is two markets. Emergency patients and planned treatment book differently, and most practices only win one.
All six services
dermatologists
Since September 2025, replying to a positive review counts as a testimonial for higher-risk cosmetic work.
All six services
physiotherapists
Patients search the condition, not the profession, and the word specialist is one you are not allowed to use.
All six services
chiropractors
The same Google review creates opposite obligations in Australia and New Zealand. Most agencies use one playbook for both.
All six services
HVAC companies
Optimising your listing is the act that removes the advertising exemption. The licence details have to be right first.
All six services
fertility clinics
A fertility decision takes months, and how you present success rates is enforced by three separate regulators.
All six services
vets
Most guides tell you to pick the Animal Hospital category. In New South Wales that needs a licence.
All six services
pest control companies
Safe for kids and pets is the one thing customers want to hear and the one claim federal law prohibits.
All six services
Not on this list?
We would rather say no than learn your rules on your budget. If you are in a regulated field we have not worked in, tell us which regulator governs your advertising and we will tell you honestly whether we are the right people. If you are in an unregulated local trade, the technical work is the same and we are happy to look.
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